WHY YOU

RETHINK STRATEGIC PRODUCT DEVELOPMENT & DESIGN FROM THE FIRST BRIEFING to the final product THROUGH DIALOGUE and close cooperation.

WE WANT TO BE A CHANGE AGENT IN CIRCULAR DESIGN AND SUSTAINABLE PRODUCT DEVELOPMENT.

TOGETHER WE CAN MAKE CHANGES IN OUR WAY OF DEVELOPING, DESIGNING AND PRODUCING.

Our environment and is very important to us and we aim to implement strategic development methods like CIRCO and philosophies like Cradle to Cradle in our work.

In collaboration with Steef Niesing we have started Circular Booster and with this entity our aim to help companies in their sustainable transition. Visit the website for more information: www.circularbooster.nl

ABOUT

PASSION FOR THE WORLD

As a child, I always wanted to find out how things work: by tinkering, looking at devices and opening them up, often damaging them and – when getting older – repairing them.

After graduating at the Design Academy in Eindhoven in 1993 I started designing and developing in-store and display materials. First in The Netherlands and from 1999 also in Denmark. The strong desire to also do product design & development was the incentive to start on my own in 2007.

The combination of in-store and product design in my work is unique and helps me reinventing and being creative. With in-store design, the objects are large and have a more architectural design language, which I combine with the aesthetics and attention for details in product design.

Working with customers both in Denmark and the Netherlands enriches my work. Both cultures are a source of inspiration and complement each other. I learn from the influence of trends and international developments in both countries, which is visible in my work.

For many years I have had a special interest, which I now recognize i a global design trend, i.e. “circular design” and “circular economy”: to design products in a way that they can be reused or recycled .

This fits seamlessly with one of my big hobbies: I collect and repair old items, instead of buying new things.

I am always conscious of the products and materials that I design and use.

CLIENTS

PROJECTS

YEARS OF EXPERIENCE

%

CO2 REDUCTION 2030

THE PROCESS

Together with you, we identify the core of the assignment and maintain focus on that, while adhering to other Innovation, functionality, aesthetics and simplicity are essential themes for us during the design process. Our environment  and sustainability are very important to us and we aim to implement strategic design methods and Designthinking:

THE PROCESS OF DESIGN THINKING

01.  empathising

To create new innovations, we need to understand the needs of the customer, how you feel and think.

Asking the WHY and HOW questions.

 

02.  Defining

After the empathising phase we define the needs and challenges.

03.  ideating

By using the knowledge from the first two phases we start creating new ideas and concepts, thinking “outside the box”, looking for alternative ways and innovative solutions. Hereby creating a broad range of possible solutions.

04.  prototyping

 

Choosing a solution, which fits the challenges the best. Prototyping is a experimental phase to investigate if the ideas work. 

05.  execute

Making the last changes the final idea by implementing the experiences found in prototyping. This can involve iterating, redefine, redesign.

THE OTHERS WE WORKED FOR

SPARRing without obligation

you can also give us a call!

Adress

 Home office Denmark / post address:
Gl. Skørpingvej 160
9520 Skørping                          Denmark

T.: +45 24 26 13 22

VAT.no: DK29 89 08 62

Visiting The Netherlands:
PLEK Apeldoorn
Vlijtseweg 130
7317 AK Apeldoorn
The Netherlands

T.: +31 6 16 12 63 01